Hi, I'm Daniel, a lead product designer with over a decade building products users love. I translate ambiguous challenges into clear, data-informed product strategies that drive business and human impact.

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  • 0 to 1
  • HMI design
  • Process design
  • Hardware + Software

Luxury automotive HMI (NDA)

Rethinking HMI design with AI-enabled prototyping

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  • 0 to 1
  • Concept design
  • Storytelling

Top global e-commerce platform (NDA)

Envisioning an AI-native commerce experience

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Collage of Helsinki Airport: a destinations board, Finnair planes seen through the terminal windows, the departures board at security, and travellers in a terminal corridor
  • Information architecture
  • Journey mapping

Finavia – Helsinki Airport

Transforming fragmented airport services into a connected omnichannel experience

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A customer receiving a parcel on a city street
  • 0 to 1
  • Service design
  • Service Vision Sprint

Product-as-a-service multinational (NDA)

Turning customer feedback and operational data into insights with GenAI

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Tori Autot car marketplace homepage shown on a laptop, with vehicle search and recent listings
  • 0 to 1
  • Product design
  • Experimentation
  • AB testing

Tori Autot – Schibsted

Transformation into a leading outcome-based car second-hand marketplace

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  • Product design
  • Service design

Helsingin Sanomat

Bridging the gap between the newsroom and AI-powered news recommendation engine

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  • Passion project
  • Videography
  • Storytelling

Work by people

A series of visual conversations with artists and the work behind their craft

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